Hell Yeah! Mentoring

Make this the year you become an author.

The world needs your book, and your business needs your book.

Writing a book of any kind is a time-consuming enterprise, but it is a solid investment in your business. You do work once that will benefit you for years.

How can writing a book help your business?

I’m so glad you asked. Some or all of the following will happen:

  • Your book will help people, and isn’t that what your business is all about?
  • Once you publish your book, your credibility shoots right up. You solidify your expertise with the public and your potential clients. This can allow you to charge more for your time and services. If a potential client is considering two otherwise seemingly equal professionals, they’ll often choose the one who’s written a book.
  • It’s great promotional material. You can give the book to your clients and prospects. They may toss business cards, but they’ll keep books.
  • It’s a lead generator. People who benefit from your book may seek you out for additional business. And they often tell their friends about books that help them.
  • The book can lead to publicity for your business in general through interviews, stories and blog posts.
  • You have something to sell after speaking events.
  • Passive income from royalties.

Cha-ching. Your business thanks you, and the world thanks you.

It’s doable

So, you’re sold on writing a non-fiction book. But now all the pesky objections rise in your mind, trying to keep you from your goal. Ignore them. You can write a non-fiction book even if:

  • You’re not a natural writer, or you hate writing. Don’t worry. There are ways around this.
  • You think you’re not expert enough in your field. You’re an expert to someone. The gal who’s written and published one book is an expert to the one who’s never written one. Plus, the process of writing a book about your field will help you learn more about it. Don’t overthink this or be your own worst critic.
  • You’re not quite sure what your big message is. We will work together to figure that out and determine if it has commercial viability.
  • You don’t have a lot of free time. I get it, you’re an entrepreneur and every waking hour is scheduled. Something will have to give, or you’ll have to outsource something. We’ll find some ways to bring more free time into your days and weeks.
  • You think it sounds like a lot of work. It is, but it’s foundational work, so once it’s done, it lasts forever.
  • You don’t know how to write a book. No worries. That’s what I’m here for. I’ll guide you through the process. Step by step, we’ll go from idea to first draft, and it won’t even take that long.

The secret is getting started.

But where to begin? How to go about it? It’s hard to begin. I’ve tried two different methods.

First, I tried writing without any guidance. I was putting in the time, but I had no idea what I was doing. The draft was an embarrassing disaster. So I abandoned the project and spent a lot of time reading books about the craft of writing fiction and non-fiction before making my next attempt. Armed with that knowledge, my efforts were much better. But it took a lot of time, and time is something you may not want to spend on that kind of research and reading if you only want to write one book.

You could save oodles of time by relying on a writing coach – that’s me – who’s done the reading, who’s done the research, and who’s done the work. Writing a non-fiction book is totally doable, and I can guide you through the process.

The process

Here’s what the Hell Yeah! Bring Your Book to Life coaching program looks like:

Early discussion. We will examine why you want to write a book and what objectives you hope to reach through this project. You will focus on what you want to say and who your audience is.

Brainstorming, researching and brainstorming some more. You will brainstorm ideas for content. You research what your audience needs help with to ensure you’re covering those topics and that your book is viable. You’ll brainstorm some more based on those results. We’ll sift through all that information and start understanding how your big idea will come together.

Nail down the table of contents. Once you’ve done so much brainstorming that you feel you couldn’t come up with another topic to include in your book, it’s time to organize your ideas into a coherent groups. Eventually, we will turn that into your Table of Contents.

Write the intro. This is where you will begin to share your message with your audience. You will establish your relationship with your reader. You will describe your credentials as an expert whose words your reader should trust. You will explain the purpose of the book and what it doesn’t do. You will make a big promise to them about how they’ll benefit from reading your words. We’ll work together until you get the intro just right. It can take several tries, but many readers only look at the first few pages of a book before deciding if it’s for them. We want it to be the best intro it can be.

Write the rest. Write a section of the book every day. With a solid foundation laid in the form of a table of contents and content to include from your brainstorming sessions, it will be super easy to either write from the first chapter to the end or to choose a section, write it, and move on. We’ll work together so I can help you keep on track. If you’re stuck on something, I’ll be able to help you sort through it.

Accountability and feedback. Every week, to keep you on track, we’ll discuss your progress. You can send chapters for review and questions about any issues you’re having.

Is Hell Yeah! a good fit for you?

Hell Yeah! Bring Your Book to Life is for:

Entrepreneurs who want to write a non-fiction book that will help them establish expertise in their field.


People who can carve out at least an hour in their day for this project. Writing a book takes time, but all things worth doing do.


People who need or want hand-holding to move through the process of book writing. It’s a big task.


People who want accountability to actually do the book-writing work.


People who want to self-publish or go the traditional route. Either way, you’ll need a solid draft. I can help you get there.

Hell Yeah! is not for:

People who are not committed to writing their book and becoming a published author. If this is an “oh that would be nice” dream for you, we won’t be a good match.


People who will not be able to commit to devoting time every day to their book project.


People who want to write fiction books.


People who have already successfully published multiple non-fiction books and don’t require outside accountability or an outside perspective for clarity purposes to get their book written.


Books take as long as they take to write. They take longer if you don’t work on them. Much longer. So if you sign up for Hell Yeah, you’ll need to put the time in actually writing the book. You can’t expect the book to write itself. But if you put the time in everyday, it is entirely reasonable that you can complete the first draft in a few short months.